Every payment counts
FUGU tracks payments post-checkout, helping online
sellers safely accept transactions they currently lose to
fraud, false declines and payment churn.

Every payment counts
FUGU tracks payments post-checkout, helping online sellers safely accept transactions they currently lose to fraud, false declines and payment churn.
One-Click Integration
Safely accept more transactions
Fight fraud
FUGU’s unique ability to monitor and analyze risk signals over time covers a variety of fraud patterns including stolen identities, account takeovers and friendly fraud, securing recurring payments and new delayed payment models such as Buy Now Pay Later.
Minimize false declines and payment churn
Rather than declining transactions based on information available at the point of sale, FUGU continues to analyze the customer behavior post-checkout by activating different sensors and verification processes. The signs of risk and evidence of value delivery are collected, to make sure maximum orders are validated before shipment or delivery.
Reduce operational cost
FUGU’s post-checkout KYC capabilities allow online merchants to validate the most suspicious transaction with 0 manual labor cost. All KYC outputs and interaction trails are representable with a click of a button saving hours of tedious human labor responding to unjustified disputes.
Safely accept more transactions
Fight fraud
FUGU’s unique ability to monitor and analyze risk signals over time covers a variety of fraud patterns including stolen identities, account takeovers and friendly fraud, securing recurring payments and new delayed payment models such as Buy Now Pay Later.
Minimize false declines and payment churn
Rather than declining transactions based on information available at the point of sale, FUGU continues to analyze the customer behavior post-checkout by activating different sensors and verification processes. The signs of risk and evidence of value delivery are collected, to make sure maximum orders are validated before shipment or delivery.
Reduce operational cost
FUGU’s post-checkout KYC capabilities allow online merchants to validate the most suspicious transaction with 0 manual labor cost. All KYC outputs and interaction trails are representable with a click of a button saving hours of tedious human labor responding to unjustified disputes.
Multi-Tier Fraud Protection
FUGU offers a 360° self-learning fraud prevention strategy fighting fraud at various points along the transaction life cycle. Now online sellers can be sure that maximum transactions are approved with minimal exposure to future chargebacks.

ORDER CREATED
Initial Risk Profiling
Relating each payment to a configurable risk scenario indicating different levels of verification requirements, if any and routing order to different fulfilment methods.

POST CHECKOUT
Payment Monitoring & KYC Automation
Continuous payment monitoring and automated KYC procedures alert to abnormal transaction changes, customer interactions including the collection of selfie id’s, credit card scans, age verifications and proof of residence.

PRE SHIPMENT
Risk Scoring
Alerting on fraudulent transactions right before shipment based on the customer’s extended interaction trail offering a full chargeback guarantee to selected customers.

POST DELIVERY
ChargebackManagement
Long after the payment, in the unfortunate case of a customer filing an unjustified chargeback, the customer’s entire interaction trail is available as representable documents ready to challenge it.

Risk Scoring
FUGU continues to analyze the customer behavior post-checkout. Overseeing a wide set of unique data points including website visits, submissions and searches, support chat threads, email interactions, transaction, and KYC outputs.
Each new risk signal is added to the transaction interaction trail vector scored for the overall Sentiment, Stability, Cooperation, Coherency, Trackability and History.

Covering a wide variety of fraud types
As eCommerce fraud evolves and becomes more sophisticated, FUGU’s self-learning algorithms quickly adapt to a variety of fraud types beyond the traditional imposter.
Covering a wide variety of fraud types
As eCommerce fraud evolves and becomes more sophisticated, FUGU’s self-learning algorithms quickly adapt to a variety of fraud types beyond the traditional imposter.

Highest approval rate in the market
FUGU Unique multi-tier approach allows FUGU to validate transactions until shipment, making sure no transaction is declined due to lack of information.
Automatic evidence collection
In case of a chargeback, we fight it. No need for you to provide anything beyond proof of delivery.
Hybrid fraud prediction & chargebacks liability
We let you decide what types of transactions you would like to guarantee & fight all chargebacks for you.
Immediate Reimbursement
First we give you the money back, then, if we eventually win, we will adjust.
Why Us
Before the internet grandpa Moshe, never rejected a customer. Today, online merchants are forced to make binary decisions @ pos losing life time value of insulted customers. As technology pioneers, sons and grandsons of merchants, our passion in FUGU is weaving modern machine learning technologies with time proven business and risk tactics to help online merchants maximize return on their online assets.

FUGU Insights

The Hidden Risks of In-House Fraud Detection Systems
In the fast-paced, evolving e-commerce landscape, businesses constantly face fraud detection. Merchants who rely solely on in-house systems may miss detecting significant instances...

Did 3DS 2.0 Really Make a Big Change?
The world of e-commerce has experienced a significant change with the introduction of 3DS 2.0. But, did it really make a big change?...

The Hybrid Model
The digital marketplace's growth has been nothing short of exponential, but it's a double-edged sword. While eCommerce is a boon to consumers and...

Decoupling Acceptance from Protection: A Game-Changer
In the intricate e-commerce ecosystem, operational excellence and customer experience are increasingly intertwined. The decoupling of conversion and protection is an innovative concept...

Post-Payment Verification: Innovation in Fraud Prevention
Fraud prevention in e-commerce is an essential component of maintaining the integrity and reputation of an online business. Know Your Customer (KYC) verifications...

VISA 3.0 Compelling evidence Made Easy with FUGU
Visa's Compelling Evidence 3.0 is the latest update to its requirements for merchants to defend themselves against chargebacks. This new set of guidelines...

Synthetic identity fraud
Synthetic identity fraud has become a significant challenge for businesses and individuals alike, with the Federal Reserve identifying it as the fastest-growing type...

Payments As Experience
Enhance your e-commerce success with secure payment processes. Boost consumer confidence, reduce abandoned transactions, and improve conversion rates. Don't let security concerns hold...

How eCommerce merchants can reduce friction while mitigating fraud
eCommerce merchants face a problem: they need to lower friction to convert more customers while also protecting themselves from fraud. Growing competition forces...

The Importance of Fraud Protection on Black Friday and Cyber Monday
With EMV chip card technology, merchants can effectively tokenize payment data instead of transmitting the cardholder’s actual data, making it hard for fraudsters...

EMV Chargebacks
With EMV chip card technology, merchants can effectively tokenize payment data instead of transmitting the cardholder’s actual data, making it hard for fraudsters...

Learn to Fight Back Against Friendly Fraud
Learn exactly how merchants can protect themselves from the growing rate of chargeback fraud.

The Future of Payment Fraud
Metaverse fraud will look different than traditional financial fraud. Learn how merchants can protect themselves against fraud in the Metaverse.

How to: Combat Subscription Service Fraud
Metaverse fraud will look different than traditional financial fraud. Learn how merchants can protect themselves against fraud in the Metaverse.

Fighting Buy Now, Pay Later Fraud
Buy now, pay later. These four words are taking the e-commerce sector by storm. Consumers are insistent on having the option to complete...

The importance of e-commerce fraud solutions in a downturn economy
A common misconception among e-commerce brands is that generating traffic is the only way to increase profits. While the idea of exposing your...

Fighting Financial Fraud in the Metaverse
Metaverse fraud will look different than traditional financial fraud. Learn how merchants can protect themselves against fraud in the Metaverse.

How to Handle Shopify Orders That Have a High Risk of Fraud
How to Handle Shopify Orders That Have a High Risk of Fraud Shopify is a...Continue reading

Risk Factors Associated with E-Commerce Fraud
Risk Factors Associated with E-Commerce Fraud E-commerce fraud is the use of fraudulent means to...Continue reading

High Risk Payments Recovered Post-Payment
High Risk Payments Recovered Post-Payment High risk payments represent a growing segment of online transactions...Continue reading

6 Tips for Fighting Credit Card Chargebacks
6 Tips for Fighting Credit Card Chargebacks A credit card chargeback is a refund issued...Continue reading

What an AVS Mismatch Is and How to Fix It
What an AVS Mismatch Is and How to Fix It Address verification service (AVS) is...Continue reading

Cutting Costs – Automating Manual Reviews
Cutting Costs – Automating Manual Reviews If you’re selling online, chances are that 10% of...Continue reading

There is time and money on the table
E-commerce uncertainty leads to loss of valid business The fundamental problem of e-commerce risk is...Continue reading

The future of payments is far beyond a handshake at POS
The future of payments is far beyond a handshake at POS The beginning of a...Continue reading

The post-payment psychological affect
Turning our focus to the Post Payment is already in itself a shift in the...Continue reading

How Banks Investigate Unauthorized Transactions and Fraud
Banking institutes work overtime to investigate unauthorized transactions and prevent fraud, and they’ve certainly got...Continue reading

Return Item Chargebacks: What Merchants Need to Know
In most cases, a chargeback is when a financial institution reverses a fraudulent debit card...Continue reading

E-Commerce Chargebacks: How to Dispute Them and 5 Tips for Prevention
A chargeback is a process where a customer can dispute any charge with their credit...Continue reading

E-Commerce Fraud: Types, Detection, and Prevention Best Practices
E-commerce fraud, a broad phrase used to describe specific activities involving online fraud or scams,...Continue reading

The Role of post -payment monitoring in immediate and proportional response to eCommerce fraud attacks
Most recently we have been asked by a large online fashion retailer to help them...Continue reading

Black Friday or Black “Fraud day”? Prevent Chargebacks Ahead the Holiday Peak
The most awaited online shopping events of the year are coming. In 2020, US retailers...Continue reading

Shopper Drop-Off Prevention: Conversion Killers In The New Era Of eCommerce Payment Security
Your shopper spends his valuable time picking the items and adding them to his cart....Continue reading

Velocity Checks: An Immediate Response to New Fraud Patterns
Velocity Checks: An Immediate Response to New Fraud Patterns Over the past year, every successful...Continue reading

Recovering M$ losses to false “no authorization” claims
Misconception of the UNAUTHORIZED claim costs millions to online merchants, FUGU's post payment monitoring recovers 60% of those false "no authorization" claims

Are chargebacks charges on the backs of online sellers?
Are chargebacks charges on the backs of online sellers? When commerce first moved online it...Continue reading
Get in touch
If you want to secure your payments, reduce risks and increase revenue
GET IN TOUCH with our experts!

Address
36th Gershon Shatz tel aviv, Israel