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Using Risk Analysis to Recover Abandoned Carts

Abandoned shopping carts are a major problem for e-commerce businesses. According to statistics, the average cart abandonment rate is 69.99%. This means that almost 70% of shoppers who add items to their online shopping carts end up not completing their purchases. Of course, this leads to significant losses for retailers as they miss out on a large percentage of potential sales. One major reason for abandoned carts is failed payments. In this post, we explain one innovative anti-fraud technique – Promise2Pay – that merchants can use to convert any abandoned carts into successful purchases. Why do failed payments lead to......

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