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Fugu
Sensing Post-Payment Risk
May 2019
Uncategorized
FUGU is working with the gateway clients and presents the Auhtorization Hold and captures the hold sum automatically. The transaction is moved from the churn zone to the collaboration zone, as FUGU continues to communicate with the customer, getting to know more while collecting evidence against dispute....
Uncategorized
From the customer perspective a distinct shift takes place after the payment, when all the steps taken to make the transaction happen are framed as customer care....
Uncategorized
FUGU allows the merchant to minimize the cart abandonment that result from friction by differentiating between transactions in terms of risk and evidence, which allows in turn to escalate friction (always framed as customer care) only with the minority that requires and deserves it...
Building trust between online merchants and their customers.
Fulfilling more transactions, increasing conversion, reducing false, fighting chargebacks.
